01 May Strategies To Increase Sales In The Digital Age
Certainly, sales are the lifeblood of every business, but the way that you generate them will depend on your type of business, the industry and the environment in which you operate. One thing is clear, though: you can’t ignore the digital channels.
If you wish to improve the value of your business to ensure that it is buyer-ready, then your digital strategy must be in-place. A healthy sales record will be under the spotlight and buyers will be looking to see if the business is poised for growth in the digital age.
Develop one-to-one relationships
Don’t forget the 80/20 principle. Generating repeat sales from existing customers represents the bulk of your sales. To do this, you need a Customer Relationship Management (CRM) strategy. In the digital age, this has become a lot easier and a lot less costly.
Digital Customer Relationship Management
Internet communication channels and technologies make it possible to stay in contact with your customers, know their individual changing needs and enhance their experience with your company. In many ways, the power of digital is one-to-one communication.
Prospective customers via the web
Reaching a larger customer base is possible with the internet and requires less investment in sales efforts than traditional mass media tools such as TV, radio or print. It means that you are no longer limited by geographic location and even if your product or service depends on this, you can drill deeper into the local population by reaching them where they are: specific online communities. The aim is to drive prospective customers to your website.
Your website is a high-volume sales funnel
As a business owner, you and your sales team will know first-hand that closing a sale is a process, not a once-off ‘hit and run’. Not only does your website generate leads for you to nurture, it can also make it easier for your existing customers to do business with you.
Measure your efforts with digital tracking
Track your progress to measure exactly what efforts are generating the most sales. For example, what brings customers to your website? This allows you to refine your efforts quickly and change course almost in real-time.
And when it comes to selling your business, these measurement records are valuable assets that will impress buyers.