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Business Development Strategies

STEP BY STEP BUSINESS
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Step by step business development strategy 

Business development is the process that is used to identify, nurture and acquire new clients and business opportunities to drive growth and profitability.  
 
There are two types of strategies:

1) Inbound Business Development

2) Outbound Business Development

INBOUND BUSINESS DEVELOPMENT 

The internet boom has changed the face of business development. Your website, facebook, twitter, pinterest and linkedin business profile are all key to your inbound traffic. 

Develop new business by

1) Publishing great content 
2) Promoting via Social Media 
3) SEO Optimisation

Convert these leads by 

1) Email 
2) Phone call 
3) Lead management 

OUTBOUND BUSINESS DEVELOPMENT

This is traditional business development, which should still be utilised

Develop new business by 

1) Cold calling 
2) Email 
3) Tradeshows 
4) Telemarketing 

5) Public relations 
6) TV and Radio 
7) Printed advertising 
8) Networking events