Sales and Lead Generation Strategies

Digital marketing Strategy

The internet has changed the landscape for business, and it is an important area for all businesses to embrace. The most important step is to create a digital marketing strategy. Consumers and businesses are always online, researching for ideas on how to solve their problems. If you have the solution to their problem, they need to find you. There are literally 4.2 billion webpages out there. How does your potential customer find you? That is why a digital marketing strategy is so important.

A digital marketing strategy is a course of action in order for you to achieve your goals online. The basic step in creating a digital marketing strategy

Step 1: Identify who are your ideal buyers.

This is sometimes coined as “avatars”,  “buyer personas” or some other terms marketers like to create. You need to identify the demographic of your potential customer for example

These questions will help you target your audience 

Step 2: Identify your goals 

Do you want to increase sales by 10% or 20%? How many leads per month you want to generate?

These must be SMART goals (Specific, Measurable, Attainable, Relevant and Time-bound)

Step 3: Evaluate your current digital marketing channels and assets 

• Are you already on Facebook, Twitter?
• Do you have a website?
• Who hosts your website? 
  

Step 4: Perform an SEO audit on your website 

Evaluate your website. Has it been optimised for mobile? What keywords are you ranking for? Who are your competitors and how are they performing online?

Step 5: Perform a Social Media Marketing Audit

Completing a Social Media Marketing audit answers the following questions: 
 
1) Does a presence on Twitter bring in new customers? 
2) Are customers engaging with you on Facebook?  
3) Is the business online profile in line with the marketing plan? 
 
An audit is an opportunity to determine the successful marketing techniques. What to continue with . What not to continue with. The results can be used to assist companies in planning future campaigns and completing future audits.