The internet has changed the landscape for business, and it is an important area for all businesses to embrace. The most important step is to create a digital marketing strategy. Consumers and businesses are always online, researching for ideas on how to solve their problems. If you have the solution to their problem, they need to find you. There are literally 4.2 billion webpages out there. How does your potential customer find you? That is why a digital marketing strategy is so important.
Business development is the process that is used to identify, nurture and acquire new clients and business opportunities to drive growth and profitability.
There are two types of strategies:
1) Inbound Business Development
2) Outbound Business Development
This business has been perfecting the right microbiological mix, to assist business improve profits by reducing waste or extending the shelf life of food products they sell. This business is moving through a commercialisation and business development phase, after three years of research and development.